WHO AM I

About Me

As an award-winning multicultural communications expert, I’ve dedicated my career to empowering women of color to tell their stories. Having faced the challenges of the “triple disqualifier” as a woman, immigrant, and Latina, I launched Excel Branding, LLC., championing personal branding and multicultural marketing. Over two decades ago, I founded LCSWorldwide Multicultural Marketing Communications, navigating the complexities of entrepreneurship. My journey led me to contribute to the Bill and Melinda Gates Foundation Spanish Outreach Program, inspiring my book “Hola, amigos! A Plan for Latino Outreach” in 2010. Committed to women’s empowerment, I initiated LatinasinBusiness.us in 2014, advocating for minority women entrepreneurs. Now, with my new book, “Speak Up! Tell Your Story to Influence Others,” an expansion of my transformative workshops, I invite rising leaders, business owners, and advocates to embark on a journey of self-discovery. Let’s harness the power of our unique narratives and make a difference in the world.

About Me

YOU NEED TO SPEAK UP!

Speak Up! will propel your life or career forward by becoming an outstanding public speaker, acing a job interview or annual review, launching a career in community or religious advocacy, writing, and publishing a book or biography, and even mastering life situations with family and friends like a pro.

Speak Up! also helps you uncover the concealed messages that prevent you from being fully aware of who you are. Fear of discrimination, not belonging, or the “imposter syndrome” are reactions to society’s efforts to make us all “just another brick in the wall.”

Speak Up! addresses the world, ethnic, cultural, gender, and ability discrimination gaps that are widening in the workplace and the community. The tension caused between forces that resist change and those pushing for change can be addressed with stories that can teach, inspire, and bring us together.

Why a Multicultural Approach

As diversity expands in the United States, ethnic, cultural, gender, and ability gaps widen in the workplace and the community. The tension caused between forces that resist change and those pushing for change can be addressed with stories that can teach, inspire, and bring us together.

And these powerful stories very well may be in a reader’s life, waiting to be discovered. In this Multicultural approach to storytelling, I encourage you to discover your best values, character traits, cultural attributes, and leadership skills to forge the stories that are important to you and make you unique. With these tools, you can conquer your best dreams.

Most importantly, this book makes you reflect on yourself, your life circumstances, and the work, professional, and personal environments you live in, a strong trend that is changing the workplace paradigm. By discovering the messages that shape your beliefs and actions, you will find your own voice. So, get ready for a journey of self-discovery!

Speak up 3D mockup group
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