Your Difference. Your Story. Your Power.
Multicultural Storytelling for Today’s Diverse Leaders.
Discover how your unique background and story can transform your leadership. Start here.
Many of today's most talented leaders have spent years adapting to environments that were not built for them. They lead with their technical skills and keep their backgrounds quietly in the background.
But what if everything you have been holding back is actually your greatest leadership asset?
Did you know?
- Many professionals from diverse backgrounds downplay who they are at work for fear of being professionally penalized or socially excluded. (Knowledge@Wharton)
- More than one in three employees have changed their speech, appearance, or behavior to fit in at work. Many believe their careers depend on it. (Indeed/Harris Poll, 2024)
- And yet, leaders who show up fully are consistently rated as more trustworthy and more influential by their teams. (FranklinCovey)
Over years of working with multicultural professionals, I have seen that what you have been holding back isn’t a liability. It is your most powerful leadership asset.
This is not another storytelling book but a business communication and leadership guide built for the diverse, complex, and richly layered world you actually live and work in.
WHAT MAKES THIS APPROACH DIFFERENT
A multicultural approach is not about adding a cultural layer on top of standard leadership advice. It recognizes that culture was always already there, in every leader, in every room, in every conversation. The question is not whether your background shapes how you lead. It does. The question is whether you are using it consciously and strategically.
Your background isn't a footnote. It's the foundation of your leadership journey.
When you learn to tell your story through a cultural lens, something shifts. You stop managing your identity and start leading with it.
WHY NOW
My journey to finding my own voice was not easy. As a woman, an immigrant, and a Latina navigating the business world, I learned firsthand that your most powerful tool is to stop hiding your story and start using it. Today, as an award-winning multicultural communications expert, I help professionals like you transform everything that makes you different into everything that makes you unforgettable.
Testimonials
DEI Advocate
We live in a time when the demands for people’s attention are such that a great storyteller will always stand out and have a much better chance to exert influence than individuals who are not able to deliver a good story. I highly recommend the book to anyone looking to grow professionally or take their business to the next level.
Founder & CEO, Red Shoe Movement.
A truly refreshing, accessible, and inspiring book for all of us on how to tell our story. Susana Baumann’s authenticity and transparency in telling her own story and that of others, combined with her lively and thought-provoking illustration of well-known movies to underline how to structure a narrative, makes this book a compelling read.
Vice President, Talent
With examples from successful entrepreneurs, women in Corporate America, and her own stories, this book will help you shift beyond job aspirations, showing you how storytelling can be a critical tool for amplifying your message and vision, whether for social and political causes or business ambitions. Your potential, like mine, depends on it. After reading Speak Up! Tell Your Story to Influence Others, you’ll be eager to put your newfound knowledge into practice and share it with anyone you know who could also benefit from these insights.
CEO, ExecutiveBound.com, #1 Bestselling Author
When I first attended Susana’s workshop, I immediately stopped masking characteristics about myself I historically saw as flaws. Her workshop is an incredible opportunity to see the value our uniqueness brings to our careers and businesses. It is such a treat for this workshop to be available in a book for all to enjoy!