Author name: Susana G Baumann

How Other People’s Perceptions Control your Personal Brand

Stories about your journey, vulnerabilities, and strengths define your personal brand, but you must control the narrative while selecting the message you’d like to convey that will best reveal your personal brand. The message you choose for yourself, not the one others decide for you. Your personal brand is a mix of your image, physical […]

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Tiger

Do You Have a Strong Personal Brand? Ask Yourself these 3 Questions

In today’s competitive landscape, having a strong personal brand is not just an asset—it’s a necessity. Stories about your journey, vulnerabilities, and strengths define your personal brand. But controlling the narrative while selecting the message you’d like to convey will best reveal your personal brand. The message you choose for yourself, not the one others

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social media storytelling

Why Storytelling Matters: Storytelling and Social Media

The human need to connect emotionally through stories is ancestral, but technology has invigorated this craving for stories. The “digital era” led to an acceleration in communication technology and the beginning of the Information Age, which already spans over 80 years -from the late 1950s. We have witnessed tremendous changes in mass media that transformed

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speaker in front of crowd

The Importance of Learning to Tell Your Story

Learning to tell your story effectively is more important than ever in a world where communication is key to personal and professional success. Storytelling is not just about entertaining others; it’s a powerful tool for introspection, connection, and influence. Here are several reasons why mastering the art of storytelling is crucial. Self-Discovery and Introspection Telling

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Embracing Multicultural Storytelling for Personal Growth

In a world characterized by diverse narratives and unique perspectives, the embrace of multicultural storytelling becomes a powerful catalyst for personal growth. Each story is a tapestry woven with the threads of culture, experiences, and individuality. This blog delves into the transformative journey of embracing and harnessing the strength of multicultural storytelling as a tool

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How Authentic Storytelling Can Revolutionize Leadership

In the ever-evolving landscape of fake news and disinformation, the power of authentic leadership has emerged as a transformative force. Authentic storytelling, a practice of sharing genuine and personal narratives, stands out as a revolutionary approach to leadership. The profound impact of authentic storytelling on leadership dynamics emphasizes how the art of narrative can inspire,

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Overcoming Public Speaking Fear with Speak Up!

Public speaking fear, also known as glossophobia, is a common hurdle that many individuals face. The anxiety associated with addressing an audience can be paralyzing, hindering personal and professional growth. In this blog, we explore how ‘Speak Up! Tell Your Story to Influence Others serves as a transformative guide to help individuals conquer their fear

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