How to use LinkedIn for personal branding of multicultural professionals: profile, content strategy, the 4-1-1 rule, and what to do about name, accent, and origin.
LinkedIn for Multicultural Personal Branding: A Practical Guide Read More »
Executive presence, defined without the dominant-culture template: what it is, how it is judged, and how to build it on your own identity.
Why the Definition of Executive Presence has a Blind Spot Read More »
What leadership values are, the 12 that matter most in 2026, and how to name yours instead of borrowing a list from a poster.
Leadership Values That Shape Your Brand Read More »
A clear definition of cultural identity, plus how it shapes reputation at work and how to put it into words without flattening it.
Cultural Identity: What It Is and Why It Matters Read More »
A clear definition of personal branding, how it differs from reputation and self-promotion, and what it looks like when your background is part
Personal Branding Definition: What It Really Means Read More »
A ranked, opinionated list of the best storytelling books in 2026, each with its drawback and how it holds up for multicultural voices.
Storytelling Books: The 16 Best Reads of 2026 Read More »
What a public speaking coach does, what to ask before you hire one, and how to find one who works with your accent, not against it.
Coach for Public Speaking: How to Choose in 2026 Read More »
Enhance your self-awareness with Susana G Baumann’s guide. Discover unique insights and practical steps for personal growth.
What If Your Blind Spots Are Actually Cultural? Read More »
Stories about your journey, vulnerabilities, and strengths define your personal brand, but you must control the narrative while selecting the message you’d like to convey that will best reveal your personal brand. The message you choose for yourself, not the one others decide for you. Your personal brand is a mix of your image, physical
How Other People’s Perceptions Control your Personal Brand Read More »
In today’s competitive landscape, having a strong personal brand is not just an asset—it’s a necessity. Stories about your journey, vulnerabilities, and strengths define your personal brand. But controlling the narrative while selecting the message you’d like to convey will best reveal your personal brand. The message you choose for yourself, not the one others
Do You Have a Strong Personal Brand? Ask Yourself these 3 Questions Read More »
