Leadership Values That Shape Your Brand
What leadership values are, the 12 that matter most in 2026, and how to name yours instead of borrowing a list from a poster.
Speak Up!
Cultural Identity: What It Is and Why It Matters
A clear definition of cultural identity, plus how it shapes reputation at work and how to put it into words without flattening it.
Personal Branding Definition: What It Really Means
A clear definition of personal branding, how it differs from reputation and self-promotion, and what it looks like when your background is part
Storytelling Books: The 16 Best Reads of 2026
A ranked, opinionated list of the best storytelling books in 2026, each with its drawback and how it holds up for multicultural voices.
Coach for Public Speaking: How to Choose in 2026
What a public speaking coach does, what to ask before you hire one, and how to find one who works with your accent, not against it.
What If Your Blind Spots Are Actually Cultural?
Enhance your self-awareness with Susana G Baumann’s guide. Discover unique insights and practical steps for personal growth.
How Other People’s Perceptions Control your Personal Brand
Stories about your journey, vulnerabilities, and strengths define your personal brand, but you must control the narrative while selecting the message you’d like to convey that will best reveal your personal brand. The message you choose for yourself, not the one others decide for you. Your personal brand is a mix of your image, physical [Continue reading]
Do You Have a Strong Personal Brand? Ask Yourself these 3 Questions
In today’s competitive landscape, having a strong personal brand is not just an asset—it’s a necessity. Stories about your journey, vulnerabilities, and strengths define your personal brand. But controlling the narrative while selecting the message you’d like to convey will best reveal your personal brand. The message you choose for yourself, not the one others [Continue reading]
Why Storytelling Matters: Storytelling and Social Media
The human need to connect emotionally through stories is ancestral, but technology has invigorated this craving for stories. The “digital era” led to an acceleration in communication technology and the beginning of the Information Age, which already spans over 80 years -from the late 1950s. We have witnessed tremendous changes in mass media that transformed [Continue reading]
The Importance of Learning to Tell Your Story
Learning to tell your story effectively is more important than ever in a world where communication is key to personal and professional success. Storytelling is not just about entertaining others; it’s a powerful tool for introspection, connection, and influence. Here are several reasons why mastering the art of storytelling is crucial. Self-Discovery and Introspection Telling [Continue reading]